Summary

InVision is a comprehensive, web-based digital product design platform that has transformed collaborative design processes for teams worldwide. Launched in 2011, it quickly became a go-to solution for creating interactive prototypes and managing design workflows. InVision allows designers, developers, and stakeholders to collaborate effectively on digital products, from initial concepts through to final designs. The platform offers tools for prototyping, feedback collection, design system management, and project coordination, all accessible through web browsers, eliminating the need for specialized software installation.This overview presents InVision’s main pillars, each with a brief business case.

1. Advanced Prototyping

Feature: Create interactive prototypes with animations, transitions, and responsive design previews.

Business Case: A mobile app development company needs to test complex user interactions before committing to development. Using InVision, they create a highly interactive prototype that mimics the final product’s behavior. This allows them to conduct user testing, gather feedback, and refine the design before writing any code, significantly reducing development costs and time-to-market.

2. Collaboration and Feedback

Feature: Real-time commenting, feedback collection, and version control.

Business Case: A large e-commerce platform is redesigning its checkout process. With InVision, the UX team shares prototypes with stakeholders across different departments (marketing, sales, customer service). Stakeholders can leave context-specific comments directly on the design. This streamlined feedback process ensures all perspectives are considered, leading to a more user-friendly and conversion-optimized checkout flow.

3. Presentation and Storytelling

Feature: Create interactive presentations and mood boards to showcase designs and concepts.

Business Case: A branding agency needs to pitch a new visual identity to a client. Using InVision’s presentation tools, they create an immersive showcase of the proposed brand elements, including interactive examples of how the brand would look across various media. This engaging presentation helps the client better visualize the concept, leading to faster approval and fewer revision rounds.

4. Design System Management

Feature: Create, manage, and share design systems and component libraries.

Business Case: A SaaS company with multiple products struggles with maintaining design consistency. By implementing a design system in InVision, they create a single source of truth for all design elements. This ensures consistency across products, speeds up the design process for new features, and makes it easier to implement company-wide design changes, resulting in a more cohesive user experience and reduced design debt.

5. Workflow Management

Feature: Kanban-style boards for tracking design projects and tasks.

Business Case: A digital agency handles multiple client projects simultaneously and struggles with project visibility. By using InVision’s workflow boards, they can visualize the progress of each project, from concept to delivery. This improved project management leads to better resource allocation, more accurate timelines, and increased client satisfaction due to improved transparency.

6. Tool Integration

Feature: Seamless integration with design tools like Sketch and Adobe Creative Cloud, as well as project management platforms.

Business Case: A product design team uses Sketch for UI design and Jira for project management. InVision’s integrations allow them to push designs directly from Sketch to InVision for prototyping and then sync prototype links and design tasks with Jira. This streamlined workflow reduces context-switching, minimizes manual data entry, and keeps all team members (designers, developers, and project managers) aligned, resulting in faster project completion.

Each of these pillars addresses specific business needs, demonstrating how InVision can be applied in various scenarios to improve the design process, collaboration, and project management in digital product development.