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Meet Esayas – From Digital Media to UX Design

 

Welcome to our UX Designer Spotlight series, we look into career paths and insights of professionals in the field of User Experience Design. In each installment, we’ll dive into a designer’s background, current role, favorite tools, and advice for staying current in this dynamic industry.

Meet-Esayas

Can you tell us about your background and how you got into UX?

The reason I became a User Experience Designer is that it was one of the most frequently posted job vacancies over the last decade. The role has evolved over time, previously known as User Interaction Design, Screen Design, or Web Design.

I began my studies at Macromedia, a private university in Cologne, where I learned to produce movies, create 3D animations, edit sound, and build interactive websites, among other skills. I also learned programming languages like Java, JavaScript, and PHP. My background in digital media made transitioning to User Experience Design a natural choice, as it was a field in high demand.

What is your current role in the UX field, and what does it entail?

In my current role as a User Experience Designer, I focus on various areas such as search, user research, and analyzing user behavior through statistics. I collaborate with the CRO team to identify key issues, examine revenue streams, and assess product performance. Additionally, I incorporate feedback from different departments to develop solutions for our platform.

I also build prototypes and click dummies, testing them with users to evaluate performance. I continuously iterate on the product in collaboration with the product owner and other departments. Based on user requirements, I brief the tech team and developers on how to launch the app or website and how it should function.

What are your favorite UX tools, and why do you prefer them?

My favorite tools are Figma, FigJam, Miro, Notion, Teams, Power BI, Google Analytics, Illustrator, and the web.

Can you share specific scenarios or use cases where you’ve successfully used these tools?

I use Figma extensively because it allows collaboration with multiple teams and stakeholders. You can share presentations and click dummies, iterate on your product, and manage multiple versions. Figma supports the use of design tokens and design systems, which helps in completing the UI/UX and making the product development-ready.

How do you stay updated with changes in the UX and CX world, and do you have any advice for others in the field?

I stay updated by attending conferences, watching video tutorials, and exchanging knowledge with team members. Keeping abreast of tool updates and new features is crucial, whether through keynote speeches, online publications, or hands-on use of the tools.

We hope you enjoyed this glimpse into the world of UX design through the eyes of our featured professional. If you’re a UX designer interested in sharing your story, or if you have any questions or suggestions for future spotlights, please reach out to us at admin@ux.tools. Stay tuned for more inspiring journeys in our UX Designer Spotlight series!

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