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“100 Things Every Designer Needs to Know About People” by Susan Weinschenk is an invaluable resource for designers looking to leverage behavioral science in their work. Available on Amazon for $20 – $40, this book provides essential insights into how people think and behave, helping you create more effective and user-friendly designs.
About “100 Things Every Designer Needs to Know About People”
Susan Weinschenk, a renowned behavioral psychologist, combines years of research and experience to offer practical advice for designers. The book is structured around 100 key principles, each explaining a specific aspect of human behavior and its implications for design.
Key Concepts in “100 Things Every Designer Needs to Know About People”
- Cognitive Psychology: Understand how people perceive, process, and remember information to design interfaces that align with these processes.
- Visual Perception: Learn about how the human eye and brain work together to interpret visual information and how this affects design choices.
- Motivation and Emotion: Explore the role of motivation and emotion in user behavior and how to design experiences that engage users emotionally.
- Decision Making: Discover how people make decisions and the cognitive biases that influence their choices, enabling you to design more intuitive interfaces.
- Social Behavior: Gain insights into how social interactions and cultural factors impact user behavior and design accordingly.
Why Read “100 Things Every Designer Needs to Know About People”?
- Behavioral Insights: Gain a deep understanding of human behavior and how it affects design decisions.
- Actionable Tips: Receive practical, easy-to-implement tips that you can apply directly to your design projects.
- Real-World Examples: Learn from examples that illustrate how behavioral principles have been successfully applied in design.
- Expert Knowledge: Benefit from Susan Weinschenk’s extensive expertise in psychology and design.
- Enhanced User Experience: Create designs that are more intuitive, engaging, and effective by understanding the people who use them.
Program Details
- Platform: Amazon
- Cost: $20 – $40
- ISBN: 978-0321767530
Where to Buy
Purchase “100 Things Every Designer Needs to Know About People” by Susan Weinschenk on Amazon to enhance your design with behavioral insights.
About the Author
Susan Weinschenk is a behavioral psychologist with over 30 years of experience in applying psychology to the design of technology, products, and services. Her expertise helps bridge the gap between human behavior and design.
Conclusion
“100 Things Every Designer Needs to Know About People” by Susan Weinschenk is a must-read for designers who want to create user-centric designs. By understanding how people think and behave, you can make more informed design choices that lead to better user experiences.
